services

Contracting with Rosenberg Communications is different. From media relations to media training, strategic planning to national public service advertising campaigns, the difference is found in the breadth of our expertise.

From the largest government agencies to small nonprofit organizations, and businesses in between, Rosenberg Communications is fanatical about serving you, our customer. Our successes include major national public education campaigns, media training tours for the federal government, attention-grabbing videos, impacting press conferences, and Word of Mouth Public Relations strategies.

Our services, combined with clear, upfront pricing, are designed to create communications tools and strategies that are unique to you. To learn about all or any of the services offered by Rosenberg Communications, point and click below.

Of course, to discuss your communications needs, contact us via e-mail or give us a call at 301-545-1141. You'll get a fast response, just as if you were already our customer.

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Public Education Campaigns

Rosenberg Communications has developed local market PR campaigns, targeted radio PSA projects for The Hitachi Foundation, and national public education campaigns consisting of television, radio, print, and outdoor advertising, supported by community mobilization and online social marketing, for the U.S. Department of Health and Human Services. Whatever and wherever your message needs to be delivered, contact us so we can build a campaign that achieves your objectives and meets your budget.

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Video Production

We excel at producing videos as good if not better than what you see on TV, at prices that most organizations can afford. For examples, visit our broadcast gallery. For a quote that should fit your budget, contact us.

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Strategic Communications Planning

Based upon your organizational objectives and resources, Rosenberg Communications will develop a communications plan to support your mission. No cookie cutter approach here – your communications plan, which includes a proposed budget, will be crafted based on a complete review of your organization's goals, strategies, and capabilities. We've done this for multi-billion dollar government operating divisions, small nonprofits, and everything in between.

Cost: $4,500

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Word of Mouth Public Relations

Every day, fewer people get their news from traditional media, and more and more people look to an ever growing array of information sources. Doing the same old public relations ensures only one thing: you'll reach less of the public. Rosenberg Communications is one of but a few public relations firms developing a complete Word of Mouth Public Relations (WOMPR) practice. From e-mail and online social marketing, to sparking viral networks, to delivering your content directly to consumers we can build a WOMPR strategy that directly delivers your message. Contact us for a unique strategy and tailored quote.

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Monthly Retainer

Our standard monthly retainer includes this scope of work:

  • Strategic communications planning;
  • Providing consultation to staff and board;
  • Drafting and distribution of press releases, as needed;
  • Drafting letters to editor, as needed;
  • Drafting, plus working to place, one opinion editorial per month;
  • Drafting one feature length article (or similar creative editorial) every three months;
  • Media outreach including working to book client on television and radio, and responding to press calls;
  • Local media tours - up to one every six weeks;
  • Press conferences (up to 2 every six months);
  • Other press events (up to 1 every six months);
  • Maintaining press lists

This is a sample scope of work. Every scope of work is tailored to meet the specific objectives of each client. For instance, we're not a policy shop, but we have experience providing Washington representation for clients – on the Hill or at the White House. We'll work with you to craft a public affairs strategy that fits your needs. (Note that a substantially broader scope of work requires a requisite retainer increase.)

Cost: $4,500

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Press Conferences

From writing media advisories and press releases, to placing daybook entries, to working the phones to editors and producers, to coordinating logistics of the event, Rosenberg Communications' 12-point press conference strategy delivers successful events. Includes press list development and staffing the event.

Cost: $4,500

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Media Events and Media Tours

From multi-day national events to half-day local events, Rosenberg Communications has the experience to generate coverage for your event. And whether it's Washington, DC or any market in America, Rosenberg Communications has set up successful media tours for government officials, business executives, and authors. Contact us for a quote tailored to your media relations needs.

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Media Training

From message development to interview techniques, Rosenberg Communications' media training has been lauded for our ability to prepare for the toughest interviews. Media training includes developing "on message" responses to a full range of possible questions, basic and advanced interview techniques, preparing – both as an individual and an organization – for media requests, on-camera guided practice, and video critique. (Quote includes on-site training – studio rental additional.)

Cost: Individual media training: ½ day (includes preparation time and cameraman/technician) – $2,500. Group (up to 4 individuals) - $3,000

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