Reaching the Latino Community

When the federal Head Start program needed a complete Spanish-language public service campaign developed in a demanding timeframe, they turned to Rosenberg Communications.

With just four weeks to develop, produce, and distribute the advertising, Rosenberg Communications produced Spanish-language 60- and 30-second television and radio spots, plus Spanish-language fulfillment materials. We ensured that these spots could connect with members of varying Hispanic sub-groups by carefully choosing narrators, translation, and the range of Hispanic parents featured in the spots. The results were outstanding: the public service announcements aired on all three of the major Spanish-language television networks (Univision, Telemundo, and CNN en Espanol). The spots aired at least 1,409 times on more than 52 different local television stations — more than 40 percent of all Spanish-language stations in the United States.

» back to why Rosenberg